Comparison
AEQI vs Gumloop
Gumloop lets teams build their own automation agents on a canvas. AEQI stands up the company itself: a staffed team, a website, and memory that compounds. Here is how they compare.
July 18, 2026 · Luca Eich
Choose Gumloop if you run a team of ten or a thousand and want the people already on it — support, ops, GTM, recruiting — to build and own the agents that automate their own repeated tasks, without waiting on engineering to ship it for them.
Choose AEQI if there is no team yet to hand that canvas to — if the job in front of you is standing up the business itself, with someone in every seat from day one, not automating a job inside a business that already exists.
What Gumloop is
Gumloop is a no-code platform where the people already inside a company build the agents that automate their own work. Benchmark led a $50M Series B into the company in March 2026. Its own line: “understanding a task should be the only prerequisite to automating it.” The unit of the product is the workflow — a canvas an employee builds, wires into 70+ integrations, and triggers by @-mention in Slack, Teams, or Gmail. As of September 2026, Gumloop sells a single Pro plan at $37/month for 20,000 credits, scaling to $1,840/month at 1,000,000 credits, plus custom Enterprise pricing; its earlier free tier was discontinued in July 2026.
Side by side
| Question | Gumloop | AEQI |
|---|---|---|
| Who it's for | Teams inside an existing company — ops, support, GTM, recruiting. | Founders and small teams with no staff yet to build the automations. |
| Where it lives | A canvas you build in Gumloop's app; agents run inside your existing tools. | A quest board and Decisions pane inside your own Company; agents ask before anything publishes, sends, or pays. |
| Agents and roles | Workflow agents you design per task; no named roles or org chart. | Ten officer agents in named roles — CEO, CTO, COO, CFO, CMO, CRO, CPO, Chief of Staff, General Counsel, Founder's Associate. |
| Memory | Not published. | One shared memory of mail, decisions, and quests, linked across the Company. |
| Channels | Slack, Teams, and Gmail, by @-mention. | Email, Slack, Teams, Telegram, and WhatsApp, in one inbox. |
| Hosting and data | Cloud-hosted; SOC 2 Type II, VPC deployment, and role-based access. | One hosted Company per customer, on its own server in Germany — EU data residency. |
| Pricing | $37/month Pro (20,000 credits, unlimited seats), scaling to $1,840/month at 1,000,000 credits; Enterprise custom. No free tier as of September 2026. | €50 Personal (1 seat, 1,250 credits), €200 Startup (4 seats, 5,000 credits), €800 Business (16 seats, 20,000 credits) a month; annual pays for 10 months. |
| Trial | 14-day trial on the Pro plan. | 3-day free trial; 33% off Personal's first 3 months through 31 October 2026. |
| Best for | Automating a specific task inside a team that already exists. | Standing up the business itself — a staffed team, a website, and a ledger. |
Gumloop is the better choice when
- You already have people on staff, in a real company with real headcount, and you want them to build and own the agents that automate their own repeated work — task by task, on their own schedule — without filing a ticket with engineering and waiting for it to reach the top of the queue.
- You need enterprise guardrails in place today, not on a roadmap: SOC 2 Type II, VPC deployment, SSO, and role-based access that a security review will actually sign off on before a company-wide rollout — the kind of posture that let Shopify, Ramp, Gusto, Samsara, and Instacart put it in front of real teams.
- Your bottleneck is one specific, recurring job — support triage, CRM upkeep, meeting prep, call analysis — and what you need is that job automated well by the person who already understands it, not a rethink of how the business itself is organized.
AEQI is the better choice when
- There is no team yet to hand a canvas to, and the actual job in front of you is staffing the business from nothing — filling roles with named agents, not automating tasks inside roles that don't exist yet.
- You want named roles with real permissions and a ledger of quests you can open and redirect at any moment, instead of workflows scattered across one builder's private canvases.
- Decisions and their history need to accumulate at the level of the company — visible to every role, outliving any single person's account or any one builder leaving — rather than living in one employee's private canvas.
- You want the work to arrive across the channels you already check — email, Slack, Teams, Telegram, WhatsApp — gathered into one inbox, rather than routed through a single automation tool you have to log into separately to see what happened overnight.
The difference in one sentence
Gumloop is a tool your team uses to automate the work it already owns, one workflow at a time; AEQI is the company that work happens inside — staffed into roles from the start, remembering what it decided and why, and answerable for what it ships.
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Last verified 14 September 2026. Competitor facts are quoted from their public pages on that date.